# How Relode reconciles the revenue your store is losing

Relode runs the whole win-back loop for you, from learning who is slipping away to attributing the exact revenue it brings back.

## The four steps

1. **Learn the rhythm.** One sync imports your order history and learns each customer's own repurchase window (weeks for coffee, years for mattresses). Per customer, not one blanket rule.
2. **Rank by recoverable value.** When a customer slips past their window, Relode ranks them by predicted lifetime value, not last order size, so budget and discounts go to the people most worth recovering.
3. **Run a margin-aware flow.** A four-touch email sequence brings them back with the smallest discount that still protects your margin, and none for high-propensity returners or VIPs. Every code is single-use and locked to one customer.
4. **Reconcile the recovery.** The sequence stops the instant they order, and only that order counts as recovered, attributed conservatively.

## The four-touch sequence

- **Day 0 · Reminder.** A warm nudge, tied to what they bought before. No discount.
- **Day 7 · Nudge.** A lighter touch resurfacing a best-seller. Still full price.
- **Day 14 · Incentive.** Only now, and only for customers unlikely to return on their own, the smallest margin-safe discount. Never for VIPs.
- **Day 21 · Last chance.** A final reminder before the offer expires, then Relode stops.

Run the free Revenue Leak Audit at https://relode.app/audit.