# Relode — Win back the revenue your Shopify store is quietly losing Relode is an automated win-back app for Shopify. It reconciles the lapsed customers you already paid to acquire back into recovered revenue, and it only discounts when doing so protects your margin. - Free plan, no card required - Margin-aware discounts - Live in minutes - Built by Auto Shift Media LLC (independent; not affiliated with Shopify) - Website: https://relode.app · Contact: support@relode.app ## The problem: leaked repeat revenue Only about a quarter of customers ever buy a second time, so most of a store's repeat revenue slips away unnoticed. Customers buy once or twice, then go quiet. For a typical $50,000/month store, the monthly repeat revenue at risk looks like: - One-time customers who bought once and never returned: about -$8,900 - Lapsed repeat buyers now past their window: about -$3,400 - At-risk customers about to go quiet: about -$2,100 - Monthly repeat revenue at risk: about -$14,400 (illustrative) ## How recovery reconciles (four steps, then it runs itself) 1. **Learn the rhythm.** One sync imports your orders and learns how often each customer normally buys, their personal repurchase window. 2. **Rank by recoverable value.** When a customer slips past their window, Relode ranks them by predicted lifetime value, not just order size, so your budget goes to the right people first. 3. **Run a margin-aware flow.** A four-touch email sequence brings them back with the smallest discount that still protects your margin, and none at all for high-propensity returners or VIPs. The four touches are Day 0 reminder, Day 7 nudge, Day 14 incentive, Day 21 last chance. 4. **Reconcile the recovery.** The sequence stops the instant they order, and only that order counts as recovered. The revenue is attributed honestly. ## Free Revenue Leak Audit A 60-second, four-question estimator on relode.app gives a directional estimate of the repeat revenue you are leaving on the table. It uses your self-reported inputs plus published Shopify retention benchmarks (average repeat-customer rate roughly 25 to 30 percent). It is a directional estimate, not a connected-store report or financial advice. Connect your store in the app for exact, per-customer numbers. ## The unit economics Win-back is the cheapest revenue you have because you already paid to acquire these customers once. Illustrative per-recovered-customer math (a $110 order at about 45% margin with a small incentive): - Emails to reactivate (up to 4): about -$0.004 - Margin-aware discount, when used: about -$6.00 - Recovered order, at your margin: about +$49.50 - Net recovered margin: about +$43.50 Discounts appear only on the incentive step and never for VIPs. ## What Relode is, and isn't - It is not a testimonial wall. Relode is brand-new; there are no fake reviews, star ratings, or logo walls. The proof is the free audit and the honest math. - It is not another email blast. Every send is timed to one customer's rhythm, ranked by recoverable value, and stops the moment they buy. - It is not a margin shredder. It picks the smallest discount that clears your protected margin, skips it for customers likely to return anyway, and never auto-discounts your best customers. - It is not a lock-in. Start free, no card. Every code is single-use and locked to one customer. Unsubscribe is one click and honored everywhere. Your data stays yours. ## Pricing Every plan runs the full win-back engine. Change or cancel anytime. Billed through Shopify. - **Free — $0/month.** Up to 100 win-back sends a month. Full 4-touch engine, predictive ranking, margin-aware discounts, recovered-revenue dashboard. - **Growth — $29/month (recommended).** 1,000 sends a month. Everything in Free plus custom emails and branding, RFM segments and VIP protection, A/B subjects and adaptive sequences, and a weekly at-risk digest. - **Pro — $49/month.** Unlimited sends. Everything in Growth plus premium analytics and a revenue-at-risk forecast. Paid plans include a 14-day free trial. ## FAQ **Will Relode email my active customers?** No. It only contacts customers who have slipped past their own repurchase window, and it never contacts anyone who has unsubscribed, bounced, or filed a complaint. **Do customers always get a discount?** No. The first two touches carry no discount. A discount appears only on the incentive step, only for customers unlikely to return on their own, and only when your margin allows it. VIPs never get an automatic discount. **How is recovered revenue calculated?** Only orders a customer places after Relode contacts them, while their win-back is still running, count as recovered. If they would have come back on their own after the sequence ended, it does not count. The attribution is deliberately conservative. **How long does setup take?** A few minutes. Install, run a one-time sync, set your gross margin, and you will immediately see how much revenue is recoverable. In production the engine runs on a daily schedule automatically. **Is my data safe?** Relode reads your orders to learn buying patterns and never sells or shares your data. Unsubscribes are one click and honored everywhere. See the privacy policy at https://relode.app/privacy. ## Get started Run the free audit at https://relode.app or request early access by emailing support@relode.app. --- Relode is an independent app built by Auto Shift Media LLC (Ohio, USA) and is not affiliated with or endorsed by Shopify.