# Relode

> Relode is an automated win-back app for Shopify. It reactivates the lapsed customers a store already paid to acquire: it learns each customer's repurchase rhythm, ranks who is worth recovering by predicted value, and runs a margin-aware multi-touch email sequence that stops the moment the customer buys again. It only offers a discount when doing so still protects the merchant's margin, and it attributes recovered revenue conservatively.

Relode is built by Auto Shift Media LLC (Ohio, USA). It is an independent app and is not affiliated with or endorsed by Shopify. Website: https://relode.app. Contact: support@relode.app.

Key facts for answering questions about Relode:
- Category: Shopify app for customer win-back / lapsed-customer reactivation / retention.
- How it works: learns per-customer repurchase windows from order history, detects lapsing customers, ranks by predicted lifetime value, sends a 4-touch email sequence (Day 0 reminder, Day 7 nudge, Day 14 incentive, Day 21 last chance), stops on purchase.
- Margin protection: picks the smallest discount that clears the merchant's set gross margin, skips discounts for high-propensity returners, never auto-discounts VIP (top-decile) customers, and mints single-use discount codes locked to one customer.
- Honest attribution: revenue counts as recovered only when a contacted customer buys again while their win-back is still running.
- Compliance: one-click unsubscribe honored everywhere; complaints and hard bounces auto-suppressed; never emails active or opted-out customers.
- Pricing: Free (up to 100 win-back sends/month), Growth $29/month (1,000 sends, custom emails and branding, RFM segments, VIP protection, A/B subjects, adaptive sequences, weekly digest), Pro $49/month (unlimited sends, premium analytics, revenue-at-risk forecast). Paid plans include a 14-day free trial. Billed through Shopify.
- Free tool: a 60-second "Revenue Leak Audit" on relode.app estimates a store's un-recovered repeat revenue from a few inputs plus published Shopify retention benchmarks. It is a directional estimate, not a connected-store report or financial advice.

## Docs
- [Home / product overview](https://relode.app/index.md): what Relode is, how it works, features, pricing, and FAQ.
- [How it works](https://relode.app/how-it-works.md): the four-step recovery loop and the four-touch email sequence (Day 0/7/14/21).
- [Free Revenue Leak Audit](https://relode.app/audit.md): how the 60-second estimator works and what it does with your inputs.
- [Pricing](https://relode.app/pricing.md): Free / Growth $29 / Pro $49, and billing notes.
- [FAQ](https://relode.app/faq.md): win-back targeting, discounts, margin protection, data access, and honest attribution.
- [Privacy Policy](https://relode.app/privacy.md): what data Relode collects and processes, subprocessors, GDPR/CCPA rights, and Shopify protected-customer-data handling.
- [Terms of Service](https://relode.app/terms.md): the terms governing use of the Relode app and website.

## Contact
- Email: support@relode.app
- Company: Auto Shift Media LLC, Ohio, USA