The Recovery ReportShopify Win-BackEst. 2026
Vol. 01 — Repeat RevenueFiled for Shopify merchantsFree plan · No card
Statement of leakage

The revenue you're quietly losing, won back.

Only about one in four customers ever buys a second time, so most of the repeat revenue you paid to earn slips away unnoticed. Relode reconciles the lapsed ones back into your books, and only discounts when it protects your margin.

Free plan, no card Margin-aware Live in minutes Consent-safe
The wire
Section 02The Leak · itemized
Statement of leakage

Where the money goes quiet.

A typical $50k/mo store, one month of repeat revenue
One-time Customers who bought once and never returned
−$8,900
Lapsed Repeat buyers now past their window
−$3,400
At risk Good customers about to go quiet
−$2,100
Monthly repeat revenue at risk
−$14,400
Section 03Method
How recovery reconciles

Four steps down the ledger, then it runs itself.

Relode does the whole loop for you, from learning who is slipping away to attributing the exact revenue it brings back.

01

Learn the rhythm

One sync imports your orders and learns how often each customer normally buys, their personal repurchase window.

02

Rank by recoverable value

When a customer slips past their window, Relode ranks them by predicted lifetime value, not just order size, so your budget goes to the right people first.

03

Run a margin-aware flow

A four-touch email sequence brings them back, with the smallest discount that still protects your margin, and none at all for high-propensity returners or VIPs.

04

Reconcile the recovery

The sequence stops the instant they order, and only that order counts as recovered. The revenue lands back on your statement, attributed honestly.

Section 04The Free Audit · 60 seconds
Free revenue leak audit

Generate your statement.

Four questions, sixty seconds, no store connection. Get a directional estimate of the repeat revenue you are leaving on the table.

Estimated annual leak

Answer the four questions and your estimated statement fills in here, the leak in clay, the recoverable slice in green.

A directional estimate from your inputs and published Shopify retention benchmarks. Install Relode free for exact, per-customer numbers.
Section 05Unit Economics
The unit economics

A recovered order costs pennies to win.

Win-back is the cheapest revenue you have. You already paid to acquire these customers once. Relode reactivates them for the cost of a few emails, and only discounts when your margin allows. The receipt speaks for itself.

Per recovered customer · illustrative
Emails to reactivate (up to 4)−$0.004
Margin-aware discount, when used−$6.00
Recovered order, at your margin+$49.50
Net recovered margin+$43.50

Illustrative, based on a $110 order at ~45% margin with a small incentive. Your numbers depend on your catalog and margin. Discounts appear only on the incentive step, and never for VIPs.

Section 06On the Record
Plainly stated

What Relode is, and isn't.

It's a testimonial wall

Relode is brand-new. We are not going to fake reviews, star ratings, or a wall of logos. The proof is the free audit and the honest math above.

It's another email blast

No batch-and-blast. Every send is timed to one customer's rhythm, ranked by recoverable value, and stops the moment they buy.

It's a margin shredder

It picks the smallest discount that clears your protected margin, skips it for customers likely to return anyway, and never auto-discounts your best customers.

It's a lock-in

Start free, no card. Every code is single-use and locked to one customer. Unsubscribe is one click and honored everywhere. Your data stays yours.

Section 07Rate Card
Pricing

Start free. Pay when it is paying you back.

Every plan runs the full win-back engine. Paid tiers add customization, scale, and analytics. Change or cancel anytime.

Free
$0 /mo
Up to 100 win-back sends a month.
Full 4-touch engine Predictive ranking Margin-aware discounts Recovered-revenue dashboard
GrowthRecommended
$29 /mo
1,000 sends a month.
Everything in Free Custom emails & branding RFM segments & VIP protection A/B subjects, adaptive flow Weekly at-risk digest
Pro
$49 /mo
Unlimited sends.
Everything in Growth Premium analytics Revenue-at-risk forecast
Section 08Questions & Answers
FAQ

Questions worth asking.

Will Relode email my active customers?

No. It only contacts customers who have slipped past their own repurchase window, and it never contacts anyone who has unsubscribed, bounced, or filed a complaint.

Do customers always get a discount?

No. The first two touches carry no discount. A discount appears only on the incentive step, only for customers unlikely to return on their own, and only when your margin allows it. VIPs never get an automatic discount.

How is recovered revenue calculated?

Only orders a customer places after Relode contacts them, while their win-back is still running, count as recovered. If they would have come back on their own after the sequence ended, it does not count. The attribution is deliberately conservative.

How long does setup take?

A few minutes. Install, run a one-time sync, set your gross margin, and you will immediately see how much revenue is recoverable. In production the engine runs on a daily schedule automatically.

Is my data safe?

Relode reads your orders to learn buying patterns and never sells or shares your data. Unsubscribes are one click and honored everywhere. See our privacy policy.

Open an account

Open your recovery account.

Relode is live on the Shopify App Store. Install free, sync your store, and see the revenue you can win back in minutes. No card required.

The point of all thisRecovered revenue.